{"id":10222,"date":"2020-10-22T12:58:12","date_gmt":"2020-10-22T12:58:12","guid":{"rendered":"https:\/\/orchestrale.com\/?page_id=10222"},"modified":"2026-03-15T17:48:43","modified_gmt":"2026-03-15T16:48:43","slug":"esprit-de-la-collection","status":"publish","type":"page","link":"https:\/\/orchestrale.com\/fr\/esprit-de-la-collection\/","title":{"rendered":"Esprit de la Collection"},"content":{"rendered":"

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Esprit de la Collection<\/h1>\n

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Chers<\/span>\u00a0Amis<\/span>,<\/span><\/p>\n

[\/et_pb_text][et_pb_text disabled_on=\u00a0\u00bbon|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb32620f1a-6ea7-4ad6-9f20-647d378b7c4b\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb550px\u00a0\u00bb custom_margin=\u00a0\u00bb-14px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Je voudrais que vous preniez un instant pour lire la signification et l\u2019esprit d\u2019Orchestrale.<\/p>\n

Lorsque je r\u00e9fl\u00e9chissais au design, aux caract\u00e9ristiques et \u00e0 l\u2019identit\u00e9 de nos machines \u00e0 caf\u00e9 expresso, j\u2019\u00e9tais convaincu qu\u2019elles seraient d\u00e9di\u00e9es \u00e0 la musique.<\/p>\n

J\u2019ai toujours aim\u00e9 la musique, depuis mon enfance, quand je jouais du piano et de la guitare. C\u2019est ainsi que j\u2019ai d\u00e9cid\u00e9 de consacrer notre marque et nos machines \u00e0 la MUSIQUE, QUE JE CONSID\u00c8RE COMME UN LIEU ET UN MOMENT DE CONNEXION, TOUT COMME LE CAF\u00c9 EXPRESSO<\/strong> est en train de le devenir partout dans le Monde.<\/p>\n

C\u2019est l\u2019une des raisons pour lesquelles je suis tomb\u00e9 amoureux de l\u2019univers du caf\u00e9 !<\/p>\n

[\/et_pb_text][et_pb_text disabled_on=\u00a0\u00bboff|on|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bb32620f1a-6ea7-4ad6-9f20-647d378b7c4b\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb550px\u00a0\u00bb custom_margin=\u00a0\u00bb-14px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

J’aimerais que vous consacriez une minute \u00e0 lire le sens et l’esprit d’Orchestrale.<\/p>\n

[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/orchestrale.com\/wp-content\/uploads\/2021\/04\/Marco-breda.jpg\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb disabled_on=\u00a0\u00bboff|on|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb580px\u00a0\u00bb max_width_tablet=\u00a0\u00bb100%\u00a0\u00bb max_width_phone=\u00a0\u00bb\u00a0\u00bb max_width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb alt=\u00a0\u00bbMarco Breda | orchestrale\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_image][et_pb_text disabled_on=\u00a0\u00bboff|on|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bb32620f1a-6ea7-4ad6-9f20-647d378b7c4b\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb550px\u00a0\u00bb custom_margin=\u00a0\u00bb25px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Lorsque je r\u00e9fl\u00e9chissais au design, aux caract\u00e9ristiques et au logo de la marque de nos machines \u00e0 caf\u00e9 expresso, j’\u00e9tais s\u00fbr qu’elles devaient \u00eatre d\u00e9di\u00e9es \u00e0 la musique.<\/p>\n

J’aime la musique et quand j’\u00e9tais enfant, je jouais du piano et de la guitare, j’ai donc d\u00e9di\u00e9 la marque et notre collection de machines \u00e0 caf\u00e9 expresso \u00e0 la musique parce que LA MUSIQUE EST UN LIEU DE CONNEXION COMME LE CAF\u00c9<\/strong> devient partout dans le Monde.<\/p>\n

C’est l’une des raisons pour lesquelles je suis tomb\u00e9e amoureux du Monde du Caf\u00e9!<\/p>\n

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M\u00eame si la marque et le design viennent de moi\u2026 avant d\u2019\u00eatre un entrepreneur cr\u00e9atif, je me consid\u00e8re comme une personne anim\u00e9e par une grande passion pour toute forme d\u2019expression : le chant, la musique, la peinture, l\u2019\u00e9criture, le talent humain, la technique, jusqu\u2019\u00e0 la recherche scientifique !<\/p>\n

C\u2019est pourquoi j\u2019ai \u00e9crit un po\u00e8me que j\u2019ai appel\u00e9 \u201cL\u2019Esprit de la Collection\u201d, inspir\u00e9 par le lien historique et indissociable entre les grandes cultures du caf\u00e9 et de la musique, dans la tradition italienne comme dans le reste du monde. Ce po\u00e8me se veut un hommage \u00e0 la musique, avec une d\u00e9dicace toute particuli\u00e8re \u00e0 chaque utilisateur de machines \u00e0 caf\u00e9 expresso, que j\u2019ai repr\u00e9sent\u00e9 dans le logo Orchestrale comme un chef d\u2019orchestre, les grains de caf\u00e9 devenant des notes pos\u00e9es sur les cinq lignes de la port\u00e9e, elles-m\u00eames repr\u00e9sentant la symphonie (ou le m\u00e9lange) qu\u2019il a choisie. <\/p>\n

De plus, \u201cInstruments pour l\u2019Espresso\u201d est un jeu de mots qui refl\u00e8te notre souhait de voir chaque barista \u00e9voluer avec nos machines comme un maestro avec son orchestre d\u2019instruments de musique !<\/p>\n

J\u2019esp\u00e8re que vous aimerez le logo Orchestrale, car la passion avec laquelle je l\u2019ai cr\u00e9\u00e9 est la m\u00eame que celle avec laquelle nous fabriquons nos machines \u00e0 caf\u00e9.<\/p>\n

Marco Breda<\/p>\n

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title_text=\u00a0\u00bborchestrale coffee machines poem 2″ align=\u00a0\u00bbright\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb250px\u00a0\u00bb module_alignment=\u00a0\u00bbright\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/orchestrale.com\/wp-content\/uploads\/2022\/02\/orchestrale-coffee-cups-and-accessories-1.jpg\u00a0\u00bb title_text=\u00a0\u00bbOrchestrale Coffee cups\u00a0\u00bb align=\u00a0\u00bbright\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb250px\u00a0\u00bb module_alignment=\u00a0\u00bbright\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/orchestrale.com\/wp-content\/uploads\/2021\/01\/orchestrale-coffee-machines-poem-4.jpg\u00a0\u00bb alt=\u00a0\u00bborchestrale coffee machines poem 4″ title_text=\u00a0\u00bborchestrale coffee machines poem 4″ align=\u00a0\u00bbright\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb250px\u00a0\u00bb module_alignment=\u00a0\u00bbright\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_image src=\u00a0\u00bbhttps:\/\/orchestrale.com\/wp-content\/uploads\/2021\/01\/orchestrale-coffee-machines-poem-6.jpg\u00a0\u00bb title_text=\u00a0\u00bbfoto poesia 4″ align=\u00a0\u00bbright\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb max_width=\u00a0\u00bb250px\u00a0\u00bb module_alignment=\u00a0\u00bbright\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text disabled_on=\u00a0\u00bbon|off|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb6a69e7c7-4c51-4b7a-8a54-ac0afa70fd12″ text_font=\u00a0\u00bb||on||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb text_font_size=\u00a0\u00bb22px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

\u201cAlors que je conduis, mes pens\u00e9es se tournent vers ma prochaine halte, le prochain caf\u00e9, devenu d\u00e9sormais une \u00e9tape constante de mes longs voyages, pour boire un bon caf\u00e9, en esp\u00e9rant qu\u2019il soit pr\u00e9par\u00e9 avec une machine italienne \u00e0 caf\u00e9 expresso.<\/p>\n

Je finis par trouver un bar et, encore engourdi par le r\u00e9veil, j\u2019entre dans une mer de voix o\u00f9 tout me semble vacarme \u00e0 mes oreilles.<\/p>\n

Je m\u2019approche du comptoir, o\u00f9 je d\u00e9couvre au contraire un petit groupe de personnes align\u00e9es en deux files, dans une attente silencieuse, presque c\u00e9r\u00e9monielle.<\/p>\n

Je l\u00e8ve les yeux vers le barista et, soudain, ce brouhaha se transforme comme par magie en une \u0153uvre orchestrale faite de gestes, de sons, de r\u00e9p\u00e9titions, de souffles, de sifflements…<\/p>\n

Je reste presque hypnotis\u00e9 par un rituel quotidien, admiratif devant la ma\u00eetrise presque orchestrale de cet homme qui, indiff\u00e9rent \u00e0 ce qui se passe derri\u00e8re lui, s\u2019applique \u00e0 mettre en musique un rite en apparence r\u00e9p\u00e9titif, mais unique dans ses notes.<\/p>\n

Sa machine, italienne, a une ligne marqu\u00e9e, classique, ses parties m\u00e9talliques brillent comme des instruments \u00e0 vent, elle est technologiquement avanc\u00e9e, mais semble avoir une \u00e2me, comme un vieux violon elle semble porter dans ses notes les sons de temps lointains.<\/p>\n

Je n\u2019oublierai jamais ce son car il ne sera plus jamais du bruit…<\/p>\n

 <\/p>\n

un barista passionn\u00e9… le meilleur chef d\u2019orchestre, <\/p>\n

un caf\u00e9 choisi… la meilleure composition,<\/p>\n

une machine italienne… le meilleur orchestre !\u201d<\/h3>\n

[\/et_pb_text][et_pb_text disabled_on=\u00a0\u00bboff|on|on\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bb6a69e7c7-4c51-4b7a-8a54-ac0afa70fd12″ text_font=\u00a0\u00bb||on||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb text_font_size=\u00a0\u00bb22px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Esprit de la Collection Po\u00e8me<\/font><\/p>\n

\u201cAlors que je conduis, mes pens\u00e9es se tournent vers ma prochaine halte, le prochain caf\u00e9, devenu d\u00e9sormais une \u00e9tape constante de mes longs voyages, pour boire un bon caf\u00e9, en esp\u00e9rant qu\u2019il soit pr\u00e9par\u00e9 avec une machine italienne \u00e0 caf\u00e9 expresso.<\/p>\n

Je finis par trouver un bar et, encore engourdi par le r\u00e9veil, j\u2019entre dans une mer de voix o\u00f9 tout me semble vacarme \u00e0 mes oreilles.<\/p>\n

Je m\u2019approche du comptoir, o\u00f9 je d\u00e9couvre au contraire un petit groupe de personnes align\u00e9es en deux files, dans une attente silencieuse, presque c\u00e9r\u00e9monielle.<\/p>\n

Je l\u00e8ve les yeux vers le barista et, soudain, ce brouhaha se transforme comme par magie en une \u0153uvre orchestrale faite de gestes, de sons, de r\u00e9p\u00e9titions, de souffles, de sifflements…<\/p>\n

Je reste presque hypnotis\u00e9 par un rituel quotidien, admiratif devant la ma\u00eetrise presque orchestrale de cet homme qui, indiff\u00e9rent \u00e0 ce qui se passe derri\u00e8re lui, s\u2019applique \u00e0 mettre en musique un rite en apparence r\u00e9p\u00e9titif, mais unique dans ses notes.<\/p>\n

Sa machine, italienne, a une ligne marqu\u00e9e, classique, ses parties m\u00e9talliques brillent comme des instruments \u00e0 vent, elle est technologiquement avanc\u00e9e, mais semble avoir une \u00e2me, comme un vieux violon elle semble porter dans ses notes les sons de temps lointains.<\/p>\n

Je n\u2019oublierai jamais ce son car il ne sera plus jamais du bruit…<\/p>\n

un barista passionn\u00e9…<\/span><\/p>\n

le meilleur chef d\u2019orchestre,<\/span><\/h3>\n

<\/span><\/h4>\n

un caf\u00e9 choisi…<\/span><\/h4>\n

la meilleure composition,<\/span><\/h4>\n

<\/span><\/h3>\n

une machine italienne…<\/span><\/h3>\n

le meilleur orchestre !\u201d<\/span>
<\/span><\/h3>\n

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M. B.<\/p>\n

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Esprit de la CollectionChers\u00a0Amis,Je voudrais que vous preniez un instant pour lire la signification et l\u2019esprit d\u2019Orchestrale. Lorsque je r\u00e9fl\u00e9chissais au design, aux caract\u00e9ristiques et \u00e0 l\u2019identit\u00e9 de nos machines \u00e0 caf\u00e9 expresso, j\u2019\u00e9tais convaincu qu\u2019elles seraient d\u00e9di\u00e9es \u00e0 la musique. J\u2019ai toujours aim\u00e9 la musique, depuis mon enfance, quand je jouais du piano et […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-10222","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nL'esprit qui anime nos machines \u00e0 expresso | Orchestrale<\/title>\n<meta name=\"description\" content=\"La musique et le caf\u00e9 sont deux \u00e9l\u00e9ments essentiels aux relations humaines. 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