The Spirit of the Collection
I’d love you to dedicate a minute to read the meaning and the spirit of Orchestrale Logo.
When I was thinking about the design, the features and the brand Logo of our espresso coffee machines, I was sure it had to be dedicated to music.
I love music and when I was a child I played piano and guitar so I dedicated the brand and our espresso coffee machines collection to the music because MUSIC IS A PLACE OF CONNECTION AS COFFEE is becoming all over the World.
That’s one of the reasons why I fell in LOVE with coffee World!
Even though the brand and the design comes from me… I’m not only a designer, I’m first of all a person with a passion for every kind of human expressions: sounds, draws, voices, words, skill, science research and technic!
The “collection spirit” poem I wrote has been inspired by the historical and indivisible bond between the great cultures of coffee and music both in the Italian tradition and all around the World; furthermore my poem wants to pay homage to the music, with a special tribute to the user of espresso coffee machines: I look at them like an orchestra Conductor (Maestro) with his coffee beans notes on the 5 lines stave on his background which are the symphony he has chosen!
Moreover “Strumenti per l’Espresso” means “Instruments for Espresso” because we’d like you to play our coffee machines just like playing musical instruments!
I hope you’ll all love the Orchestrale logo because the feeling I put on it is the same we make on creating our machines.
“Behind the wheel I think of my next stop, the next service centre, the customary break during long trips to have a coffee, hopefully made on an Italian machine.
At last I spot a bar and with my mind still far away I open the door and find myself amid a clamour of voices that startle me back to reality.
I head for the bar where a small group of persons is quietly, almost ceremoniously, waiting in two orderly queues.
I look at the barman and all at once, as if by magic, the noisy bustle turns into an opera of orchestrated sounds, gestures, actions, rhythmic humming and whirring…
I’m rapt by this ritual performed by a man, clearly unperturbed by what’s happening behind him, who manages to turn the humdrum of daily routine into a melodic work of art.
The coffee machine he uses is Italian, with a classic eye-catching design and metal parts that gleam like polished wind instruments. It’s very high-tech but seems to have a soul and like an old violin its notes evoke the sounds of days gone by.
I’ll never forget that sound because it made the clamour disappear forever…
a passionate barista… the greatest conductor,
a special coffee… the best composition,
an Italian coffee machine… the finest orchestra!”